For my primary audience research, I asked thirty
people (fifteen males and fifteen females) aged between 13-21+, ten questions
that would allow me to establish what the consumer needs are. By doing this, I
give myself the opportunity to develop my three media texts on the foundation
of the data I gather thus I will be aiming to directly satisfy the target
audiences demands which in turn will establish my products as successful. From
my results, I have developed an understanding that my target audiences favourite
genre of film is horror followed closely by comedy; They feel the actors and
narrative of a film trailer are the two most essential elements; The main image
of a film poster is what instantly catches their eye- therefore this will be
the part I focus on; ‘Withheld’ is the most popular option for a horror film
based upon the subjects of stalking and kidnapping; Interestingly, my target
audience prefer simple film posters but busy magazine covers- therefore both
products will be very distinctive; Lastly, Scary Movie and Final Destination
are very appealing to my target audience whilst Black Swan is not as
preferable. All this research can be used and developed during the course of
the project.
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