Evaluation: Question 1

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Evaluation: Question 2

Evaluation: Question 2 on Prezi

Evaluation: Question 3

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Evaluation: Question 4

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Questionaire Results/Audience Feedback

For my primary audience research, I asked thirty people (fifteen males and fifteen females) aged between 13-21+, ten questions that would allow me to establish what the consumer needs are. By doing this, I give myself the opportunity to develop my three media texts on the foundation of the data I gather thus I will be aiming to directly satisfy the target audiences demands which in turn will establish my products as successful. From my results, I have developed an understanding that my target audiences favourite genre of film is horror followed closely by comedy; They feel the actors and narrative of a film trailer are the two most essential elements; The main image of a film poster is what instantly catches their eye- therefore this will be the part I focus on; ‘Withheld’ is the most popular option for a horror film based upon the subjects of stalking and kidnapping; Interestingly, my target audience prefer simple film posters but busy magazine covers- therefore both products will be very distinctive; Lastly, Scary Movie and Final Destination are very appealing to my target audience whilst Black Swan is not as preferable. All this research can be used and developed during the course of the project. 

The Questionaire

Alternative Cover #3

This is third alternative to my magazine cover which I feel is an intresting publication which could be available to the audience electronically via the internet as the distorting effect looks effective as this shows how conventions can also be challenged as I feel this would be more appealing towards my target audience.  

Alternative Cover #2

Here is the second alternative to my magazine cover which is taken from the original magazine cover and then been added a special gradient effect which makes the whole cover look more vintage. I felt as if this couldnt be used as a magazine cover in production due to how the effect isnt conventional and wouldn't be appealing towards my audience. 

Alternative Cover #1

Here is the first alternative to my magazine cover as I added special filters in which makes the magazine look more appealing. I took the original cover as the template and added a special effect called 'Lens Flare' which adds light and brightness on the magazine as the light behind the characters head also shows the contrast in both darkness and light. 

Final Magazine Cover

This is my final magazine cover which was created in Photoshop as I have applied all the general conventions which are seen within a magazine cover also taking into consideration of the appriopriate layout. The magazine cover is seen to busy with many features surronding the main image as from the primary research in which I conducted found that magazines are generally busy and also appeal to my targeted audience which I discovered from my questionaire results.

Making Of The Magazine Cover

Below is a clip in which i carried out the stages to construct my final magazine cover for my media package. The process was carried out on Adobe Photoshop as the layout which I have adpated with this magazine is from my third flat plan as I found the main image to be dominant and on the left hand thirds placed all my coverlines and articles. 

Magazine Flat Plan #2

Magazine Flat Plan #1

Magazine Moodboard

Below is a small selection of magazine seen in a moodboard as I wanted to research basic magazines in which would help me find the basic conventions in which I should be needed when making my magazine as this gave me a brief idea on how the magazine layout is constructed by having a main image and also an appealing masthead as this is vital information which I should take into consideration 

Introduction to Magazine Covers

As now I had successfully created and edited the trailer and also produced a professional standard of a film horror poster, my main focus would now be on producing an effective magazine cover which relates to my films release as altogether this would create an effective campaign. Firstly I would research on the basic elements of a horror magazine cover by analysing them thoroughly and to develop understanding on certain aspects. Once I have gathered enough information which would help me show a clear understanding on how I would picture my magazine cover I will create various flat plans which would show all my ideas and would help me think of amendments and improvements when coming to creating the cover. Then lastly taking all my research into consideration I would then complete the final touches to my magazine cover.

The Final Poster

After much consideration and editing and also choosing from a wide range of alternatives, I found this to be suitable enough to be my horror poster as it followed all the basic conventions of a poster and also the use of editing was moderate allowing me to create a 'spooky' atmosphere with the characters face faded in with the background with blood dropping down the face as this creates ambiguity. The coverline and masthead are appealing being relatively close to the main image and also the credits are included to give the audience relevant information which is needed. Features such as my institutional logo's and age certificate are also included to show awareness of the distributors and the targeted audience.

The Alternative Poster #3

The third alternative poster was edited by using a 'lens flare' feature which made the horror poster give a bright effective shining a rays of light onto the the image and the reflection shown towards the typeface and credits. Editing styles like this are not conventional in horror posters as having this effect changed the way in which I had created a 'spooky' atmosphere as I found this not to be appropriate for my final poster.

The Alternative Poster #2

For the second alternative poster which was created and edited on Photoshop, I used an editing technique which was used on the characters face as this creates distortion also making the character more threatening and scary as if the character was a ghost. After much consideration I thought that this wouldn't be the ideal poster as the brightness didn't contrast with faded image which I had used.

The Alternative Poster #1

This is the first alternative poster which was created on Photoshop, I have used my final poster as my template and then used a variety of brightness techniques in order to make the poster look more attractive and stand out,  as horror posters are used to represent darkness, the use of brightness didn't contrast well as I decided this wouldn't be effective.

Making of My Final Poster

Here is a clip which helps to show the processes in which I created my final film poster on Adobe Photoshop. Whilst creating my final cover I found myself to adapt to the first flatplan in which I created as the main image and typeface are the dominant features which would appeal to the audience.

Poster Flat Plan #4

In the last flat plan which I have created I have chosen a simple layout in which is conventionally seen in most horror posters, as the main image is seen to be the dominant feature as the image would be used to attract the audience also the title of the film 'Withheld' and the release date of the film 'Coming Soon' is to be seen below the main image as the poster is very simple which the audience tends to prefer as this would also leave them curious about the characters within the film and any information regarding about the movie. As this can be related to the Cloverfield viral campaign as hardly no information regarding the film was shown and remained a mystery making the audience more curious. 

Poster Flat Plan #3

This is the third flat plan which I have created as this follows no conventional horror poster, as I have chosen to see how a poster would look if I challenge the basic conventions, as a result a critics feature is included which isn't seen in horror posters, by having critics from different film reviewers tells the audience how the film would be at the blockbuster when released as this is a good method of attracting an audience. I also have the characters name featured as characters often appeal to the audience thus making them come to see the film, the main image is to be seen on the right which also challenges the conventions of horror posters as the main image is dominant, in this flat plan we find features such as the movie title and critics to be attractive as it is located on the left hand thirds.

Poster Flat Plan #2

This is my second flatplan which is different from the first mainly due to how the poster is busy by consisting of many different features. Towards the top of the poster I have placed a less conventional feature by having the characters names as this isn't frequently seen in horror posters, this helps to make the audience more aware about the cast. The title 'Withheld' is seen below which is directly at eye level, on the other hand the main image is again the dominant feature as the image would need to be attractive and appealing. Credits are shown at the far bottom giving the audience the relevant information about the film.

Poster Flat Plan #1

In my first flat plan I have decided to make the main image the dominant subject as is normally conventional in all film posters as the image should be appealing which would instantly grab the attention of the audience. Beneath the main image the movie's name 'Withheld' would be placed as this would be located between the middle of the poster and the audience would easily be able to identify the typeface. The credits which are an important feature of the film trailer would be located at the bottom as this information is rarely seen by the audience but at the same time gives them the needed information about the film, along with the credits an age certificate rating is identified as this is also an important feature in film posters as by showing the age certificate it would directly appeal to someone of that age and above. Overall the layout to this poster is simple and neat and isn't considered to be busy as the audience would prefer this to be eye catching and minimal of any information as this should be remained as suspense till the audience don't watch the film.

Poster Moodboard

Below is a moodboard which i have created as it shows recent film posters from a horror genre which have all been released within the past years, by looking at many different film posters based on horror genres and also other genres I have found that the main image is always dominant over the other features and also the most attractive as this is how it becomes more appealing towards the audience. Especially with horror genre's the housestyle colour scheme is seen to be 'black and red' which are both conventional colours to horror. From gathering this information I would be taking this further and considering challenging these conventions when creating my film poster.

Photoshoot for Poster

This clip shows the possible images that would have been used for our groups individual posters, during the photoshoot we tried to portray 'Holly' who is the victim in our movie as a weak character as her body language is shown to be weak as her facial expressions also show this along with her make up and hair being scruffy showing how she is scared which creates empathy. On the other hand the killer 'Faheem' was portrayed as a more strong character with an aggressive body language as the character is shown to always be in hood covering the face which creates ambiguity also as the narrative of the trailer is based around phone calls, in some images 'Faheem' is seen with a mobile phone to show his character within film.

Colour Schemes

When considering the possible colour schemes that would be included in both my film poster and also magazine cover I feel that two contrasting colours will work well together as these would make the publications look more appealing towards my target audience. The target audience for both publications would be young mature to middle aged as they would prefer formal and organised layouts and colours rather than clashing and messy. The colours I have decided to use are mainly red and black as this would keep a consistent Housestyle within my media package and also refer to the basic conventions towards the horror genre. 

Possible Tag lines

When thinking of features to use in my film poster I thought it would be best to include an effective tagline as this gives a small hint of the narrative to the audience but at the same time creates enigma as the audience would feel curious. The tagline would have to be effective and grab the audience’s attention as I considered many taglines and had to choose from one.

‘Incoming Call.. Death’
The tagline shows the narrative well as in the trailer we see how each incoming call leads to death as this would make the audience curious as if to how can these suspicious calls lead to death and what story is their behind it. Eventually towards when considered I thought this tagline would create a decent amount of tension and doesn’t give away the narrative completely as I decided this would be used in poster.

‘Would you pick up your call?’
This tagline is suitable to include in my horror poster as this is a rhetorical question which is asked to the audience which would make them instantly curious as this would make them come to watch the film, it also tells a good part of the narrative to the audience as it doesn’t give too much information away. When considering using this as my tagline my group considered how something similar to this quote had been used in our trailer as an intertitle as I decided to drop it from my choices of options.

‘Death calls once’
This was an intertitle which was suggested from a friend which I found interesting to use as a tagline within my horror poster as it could appeal well to the audience. I found interesting that the title also connotes how death only happens once and on the other hand when looking at it from the narrative ‘death calls once’ signifying how death only comes to the people who answer their phone. This also starts to become more obvious to the audience in some cases as they could easily understand the narrative without watching the film which is why I dropped it from my choices of options.

Introduction To Poster Production

After successfully created and edited our film trailers, I would be individually focusing on producing a successful poster for the film trailer as this would establish how well the upcoming release of the film would be as this would set high standards for the release. First of all I would research on the elements which create a good poster by analysing horror film posters thoroughly as this would help me gather ideas such as conventions and also make me think about challenging them. Once I have gathered enough information which would help me show a clear understanding on how I would picture my poster I will create various flat plans which would show all my ideas and would help me think of amendments and improvements when coming to creating the final poster. Lastly I would be creating a proficient and inventive poster which would reflect upon the information I have gathered.

'Withheld'- Final Trailer